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EU Intellectual Property Office releases 2020 research report on intellectual property perception
2024-05-02 Copyfrom：
The European Union Intellectual Property Office (EUIPO) has released the third edition of the "EU Citizens and Intellectual Property: Awareness, Awareness and Behavior" report (2020 Intellectual Property Awareness Study).
The purpose of the research includes: understanding EU residents’ knowledge of intellectual property rights; drawing a road map of counterfeiting and piracy attitudes and behaviors for all EU countries.
Compared with the studies carried out by EUIPO in 2013 and 2017, the changes in the third edition of the study are encouraging and are mainly reflected in people’s understanding and attitudes. Most EU citizens agree with the fact that those who really invest their time and money in innovation have the right to protect themselves through intellectual property rights. In general, people are more aware of intellectual property rights, which means that they are unlikely to infringe.
The study found that the proportion of respondents who deliberately bought counterfeit products dropped slightly, from 7% to 5%; the proportion of deliberate piracy dropped from 10% to 8%. However, young people are still the largest group buying fake and illegally downloaded content. At the same time, the perception that buying counterfeiting is harmful has continued to rise, from 12% to 17%. This is because of the public's response to counterfeit medicines and personal protective equipment during the new crown epidemic.
When it comes to downloading, EU citizens seem to be more willing to purchase legal content.
EUIPO Director Christian. Christian Archambeau said: “Our latest research shows that more and more people understand intellectual property rights, and that their likelihood of infringement is decreasing. This is a powerful signal for policy makers, indicating that increasing citizens’ The recognition of the value of intellectual property is very important."
The study concluded that: in general, the public has a better understanding of intellectual property; the work of artists and creators has received wider support; the trend of buying counterfeiting is decreasing, and the downloading and real-time dissemination of illegal content is also decreasing.
Such inspiring changes and the reasons behind them need to be further investigated, but this continuously updated document is of interest to researchers, intellectual property professionals and policy makers. There is no doubt that these available data will help stakeholders to better combat intellectual property crimes and formulate public awareness raising strategies.
The purpose of the research includes: understanding EU residents’ knowledge of intellectual property rights; drawing a road map of counterfeiting and piracy attitudes and behaviors for all EU countries.
Compared with the studies carried out by EUIPO in 2013 and 2017, the changes in the third edition of the study are encouraging and are mainly reflected in people’s understanding and attitudes. Most EU citizens agree with the fact that those who really invest their time and money in innovation have the right to protect themselves through intellectual property rights. In general, people are more aware of intellectual property rights, which means that they are unlikely to infringe.
The study found that the proportion of respondents who deliberately bought counterfeit products dropped slightly, from 7% to 5%; the proportion of deliberate piracy dropped from 10% to 8%. However, young people are still the largest group buying fake and illegally downloaded content. At the same time, the perception that buying counterfeiting is harmful has continued to rise, from 12% to 17%. This is because of the public's response to counterfeit medicines and personal protective equipment during the new crown epidemic.
When it comes to downloading, EU citizens seem to be more willing to purchase legal content.
EUIPO Director Christian. Christian Archambeau said: “Our latest research shows that more and more people understand intellectual property rights, and that their likelihood of infringement is decreasing. This is a powerful signal for policy makers, indicating that increasing citizens’ The recognition of the value of intellectual property is very important."
The study concluded that: in general, the public has a better understanding of intellectual property; the work of artists and creators has received wider support; the trend of buying counterfeiting is decreasing, and the downloading and real-time dissemination of illegal content is also decreasing.
Such inspiring changes and the reasons behind them need to be further investigated, but this continuously updated document is of interest to researchers, intellectual property professionals and policy makers. There is no doubt that these available data will help stakeholders to better combat intellectual property crimes and formulate public awareness raising strategies.